Vital Signs | How Signage Contributes to Sales

Stripe Rite Spokane Sign Shop

The attraction power of good signage has positive effects on consumer actions. Signs are an extremely important element to making a great first impression for a business. According to consumers, small businesses should have an average of two or three signs around their storefront.

Strengthens Your Brand

Having high-quality signage that is attractive and unique is essential in attracting attention at first glance. A business with boring cookie-cutter sign templates will not catch the eye of a passerby. The types of designs used for business signs say a lot about the business’ personality and the character of its brand.  68% of consumers believe a store’s signage is reflective of the quality of its products or services. Meanwhile, poor signage can deter consumers from entering a store. Studies show that 52% of customers are less willing to enter a store with misspelled or poorly-made signs.

Lateral Roots Custom Metal Signage

Increases Foot Traffic

You could turn a random person into a loyal customer with the right signage. Interesting signage is often enough to draw a passer-by to stop in and check things out. A study has found that almost 8 in 10 American consumers enter a store they have never visited before based on its signs. Meanwhile, 7 in 10 have purchased a product or service because a sign caught their eye.

Word-of-Mouth Marketing

A small business’ sign can also influence word-of-mouth advertising, with 3 out of 4 consumers saying they have told someone about a store based simply on its signage. Attention-grabbing signage has the power to pick up new customers and get business moving.

Importance of Signage

Signage is a must for any business. When clear, creative, concise signs are not used by business owners, it is likely they could be missing out on significant foot traffic and sales. Small business owners who opt out of signs altogether leave behind nearly 60% of consumers who say the absence of a sign deters them from entering a store. Effective signage is not limited to the front of the store. It can include floor decals, vehicle magnets, posters, and banners.

Storefront Reflective Sign for Dudley's Die-cast

In closing, when choosing your sign provider find one that offers in-house graphic design services. This will save you time as an in-house design team are experts at custom metal signs. The design team can help choose the right material, suggest pre-cut shapes to save on costs, manage the design and manufacturing along with helping with hardware and installation. Contact our sign shops on how to create your next eye-catching custom sign.

Stripe Rite Sign Shops produce hundreds of signs each week. Check out our gallery at Stripe Rite or follow us on Instagram and Facebook for the inspiration you need to create the signs that are vital to your bottom line.